In today’s scroll-happy world, standing out on social media isn’t just important; it’s absolutely everything.
For aesthetics clinics, where visuals do all the sweet talking, social ads are a golden ticket to attract new clients and keep your brand looking as polished as your skincare results. But not all ads are created equal. Some sparkle like a freshly done Botox treatment, others flop harder than a DIY lip filler attempt. So, if you’re ready to level up your social game, you’re in the right place. Let’s dive into the dos and don’ts of social ads that actually work for aesthetics clinics.
DO: Show Off Real Results
People love a good transformation story. Before and after photos, skin journeys, and client testimonials are like catnip on social media. Showcasing real people with real results builds trust faster than you can say “microdermabrasion”. Just make sure your images are clear, high-quality, and with consent—no blurry screenshots from an old story highlight, please. These visuals are proof that your clinic delivers on its promises, and they make your ads irresistible to beauty lovers.
DON’T: Use Stock Images
If your ad features a suspiciously flawless woman laughing while eating salad, we’ve got a problem. Stock images don’t build trust—they scream generic. Your potential clients want to see your clinic, your team, your results. Not random models with suspiciously smooth elbows. Your audience can smell fake from a mile off, so keep your visuals authentic and personal. The more “you” your ad feels, the more it resonates.
DO: Target the Right People
It’s tempting to boost a post and hope for the best, but if your ad ends up in front of 18-year-old gamers in Sweden when your clinic’s in Surrey—well, that’s just awkward. Use the advanced targeting features available on platforms like Meta to get your ads seen by people who actually want smoother skin, fuller lips, or that radiant glow. As a top-performing healthcare marketing agency, we know just how important smart targeting is for your return on ad spend. Precision makes all the difference.
DON’T: Skip the Call to Action
You’ve stopped someone mid-scroll with a dazzling image, a witty caption, maybe even a glowing testimonial. But then… nothing? No call to action? That’s like applying moisturiser and forgetting sunscreen. Always, always tell people what to do next. Whether it’s “Book your free consultation today” or “Click to see our skincare packages”, don’t leave them hanging. Your call to action is the friendly nudge that turns interest into actual bookings.
DO: Keep It Compliant
We know, legal stuff isn’t sexy—but it is essential. Especially in healthcare and aesthetics. Make sure your ad copy, offers, and claims follow ASA and MHRA guidelines. No miracle promises, no exaggerated results. Transparency builds trust, and trust fills your appointment book. If you’re unsure, partner with a trusted healthcare marketing agency like us to keep everything polished and professional without losing your clinic’s charm.
DON’T: Forget to Test Different Versions
One image doesn’t rule them all. Social ads are like foundation shades—what works for one skin tone may flop on another. Always A/B test different headlines, captions, and visuals. Maybe a video performs better than a still image. Maybe emojis boost clicks. Maybe your clinic dog gets more love than your dermal filler machine. Test, learn, adjust, repeat. It’s how the best get even better.
Running social ads for aesthetics clinics is both an art and a science. It’s about balancing beauty, honesty, strategy and sass in equal measure. But you don’t have to go it alone. Whether you need help fine-tuning your ad creative, mastering targeting, or making sure your campaigns are fully compliant, we’re here for it.
Source: https://megapersonals.co.com/
Ready to glow up your clinic’s social ads?
At Signify Digital, we help clinics like yours stand out and sparkle online. Whether you need a full strategy or just a helping hand with your ads, our team brings heaps of experience, energy, and results. Visit Signify Digital today and let’s turn your scroll-stoppers into client-bookers.
